Integrated Marcom Minute provides Twitter handle advice for B2B marcom professionals. Learn how to set up Twitter handles, what B2B companies need to consider to optimize their Twitter presence. Should B2B companies use a logo or an image of a person to accompany theirTwitter handles? See examples of how several B2B companies have set up their Twitter handles. Learn more…

Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
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For B2B marcom, channel partners can be a source of good content. Thanks to several new tools, it’s become easier for marcom pros to curate content from channel partners who are active on Twitter and other social networks. Learn how you can aggregate your channel partners’ Twitter tweets into a daily online newspaper. Learn moreā€¦