Are you one of the 87 percent of B2B marketers who aren’t capitalizing on SlideShare to generate leads and boost search results? A BtoB Magazine survey shows that 80 percent of B2B marketers use LinkedIn, yet the same survey indicates that only 13 percent of B2B marketers use SlideShare, despite the fact that LinkedIn acquired SlideShare in May of 2012. B2B marcom professionals are missing an opportunity to quickly and easily drive search results and leads by leveraging their existing content in SlideShare. Learn more…

For B2B integrated marcom professionals, infographics can represent an opportunity to convey product benefits in an engaging and easy-to-read way, particularly when integrated within a content marketing plan or campaign. A key benefit of infographics is their viral nature, which can be a huge benefit to B2B high tech and industrial marketers often tasked with distilling complex information in an easy-to-interpret format. Infographics are ideal. Learn more…

Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
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B2B marcom managers can leverage an abundance of PowerPoint presentations by integrating SlideShare into the marcom mix. For many B2B marketers PowerPoint presentations are easier and cheaper to produce than online video. So SlideShare can be a marcom manager’s best friend by enabling him or her to repurpose PowerPoint presentations with the added benefit of online lead generation. Learn how to successfully integrate SlideShare into the B2B marcom mix plus tips on optimizing your presentations for search and the social sphere. Learn more…