This B2B case study is one of the most compelling I’ve read, not only for the huge business it generated, but for the methodical and thoughtful approach that put the prospect’s needs first when creating content. Learn more…

The 5 P’s of B2B social media marketing help B2B marcom professionals develop a social media marketing program based on five P’s — social media policy, plan, people, persona and above all, patience. Learn how other B2B companies are handling social media policy, from where they’re getting the social media resources and content necessary to an effective social media program.
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