B2B social media is infiltrating the enterprise. Learn how B2B marketing communications can lead enterprise social media adoption and help establish a company-wide social media center of excellence. Learn more…

B2B marketers, being early adopters of social platforms and tools external to the corporate environment, are well conditioned to help drive enterprise social media. Good B2B marketers understand the 360 degree impact of social media in garnering attention, facilitating engagement and helping drive revenue. This post discusses how B2B marcom teams can contribute to a successful enterprise social media program behind the firewall. Learn more…