Are B2B Are B2B companies really connecting or are we using bullhorn disguised as social media? I’m bringing this up because I’m as guilty as some B2B marcom folks who put out good, relevant content on the various social media outlets, but fail to make a real connection with real people. Continue Reading

Some small to mid-size B2B companies are soliciting the help of others in the organization to contribute to a social media program. In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Learn more…