Is B2B social media really social. This short video from Coke, makes a funny but poignant point about social media. Watch it and tell us what you think. How social is B2B social media? Learn more…

As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…

For many B2B marketers there’s little or no “experimental” marketing communications budget, leaving social media out of the mix—or at least underfunded. Here are a few B2B marcom mix suggestions for integrating social media into your marcom mix without breaking your budget.
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Integrated Marcom Minute provides Twitter handle advice for B2B marcom professionals. Learn how to set up Twitter handles, what B2B companies need to consider to optimize their Twitter presence. Should B2B companies use a logo or an image of a person to accompany theirTwitter handles? See examples of how several B2B companies have set up their Twitter handles. Learn more…

Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
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The reality of branding from a B2B perspective is that marketers were never really in control. The only control marcom exerts is in communicating the framework for the brand—identifying what the image should be, articulating the brand promise, etc. However, it’s the customer perception that either validates what we communicate or denies it. Learn more…

Should B2B copywriters apply SEO copywriting techniques to landing pages, especially when an email is driving visitors to the landing instead of search? Landing pages should be optimized for conversion first and foremost; however, that doesn’t preclude SEO. Learn more…

The 5 P’s of B2B social media marketing help B2B marcom professionals develop a social media marketing program based on five P’s — social media policy, plan, people, persona and above all, patience. Learn how other B2B companies are handling social media policy, from where they’re getting the social media resources and content necessary to an effective social media program.
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According to an eMarketer study–courtesy of David Dean’s post on MarcomProfessional–B2B marketers are laggards when it comes to social media. The study indicated that half of B2B marketers surveyed are not even using content marketing tools such as blogging. Social media is not optional for B2B marketers. It represents a fundamental shift in the way your prospects and clients communicate and interact on the internet. Learn more…

The folks at B2B Voices hosted a group of marketing and communications professionals to discusss the topic, “Social Media and ROI: Dare We Talk About It.” One of the most important outcomes of the meeting was the fact that metrics used to determine ROI should be money-focused such as increased sales, lower cost per acquisition, etc. However, what often are reported as ROI metrics–number of followers, likes, subscribers, etc.–don’t really cut it when talking to marketing execs… especially when it comes to asking for more money for your social media program. Learn more…