If Your B2B Marcom Plan Doesn’t Include SEO, You Could Be Driving Leads to Your Compeititors

A B2B marketing communications (marcom) plan without SEO could undermine B2B lead generation programs and even worse, generate leads for your competitors. For some reason many B2B marketers don’t see the value of SEO. Often, B2B marcom managers are tasked with short term lead generation at the expense of long term search engine optimization. The harm in doing so is that without SEO, lead generation programs could drive leads to your competitors.