For B2B marcom, LinkedIn groups can be a good source of leads as part of the B2B marketing communications mix and content marketing strategy. This post provides tips for resource-constrained B2B marcom teams on how to determine if a group is worth your time. Learn more…

For many B2B marketers there’s little or no “experimental” marketing communications budget, leaving social media out of the mix—or at least underfunded. Here are a few B2B marcom mix suggestions for integrating social media into your marcom mix without breaking your budget.
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For many B2B industrial marketers having a website is “good enough” when it comes to their web presence. However, without applying online marketing techniques, your company could be invisible on the internet. This article helps B2B industrial marcom managers increase their company’s visibility on the internet with a good three-step foundation.
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For B2B marcom, channel partners can be a source of good content. Thanks to several new tools, it’s become easier for marcom pros to curate content from channel partners who are active on Twitter and other social networks. Learn how you can aggregate your channel partners’ Twitter tweets into a daily online newspaper. Learn more…

B2B marcom managers can leverage an abundance of PowerPoint presentations by integrating SlideShare into the marcom mix. For many B2B marketers PowerPoint presentations are easier and cheaper to produce than online video. So SlideShare can be a marcom manager’s best friend by enabling him or her to repurpose PowerPoint presentations with the added benefit of online lead generation. Learn how to successfully integrate SlideShare into the B2B marcom mix plus tips on optimizing your presentations for search and the social sphere. Learn more…

In the past, B2B integrated marketing communications was about control—ensuring that the B2B marcom mix had consistent brand messages, tone and approach. Social media is about letting go of control but offering a framework. Learn how B2B social media has impacted B2B marcom managers.More…

Keywords are the glue that ties your B2B integrated marcom program together. It’s also good “lead gen juice.” Whether you’re running a branding campaign or a product- or market-specific program, leveraging your keywords in the content you develop can have a greater positive impact on search results and helps you provide content that your target audience is looking for. As a result, you generate more qualified leads. The first step is to know your keywords and monitor them.