B2B marcom managers can leverage an abundance of PowerPoint presentations by integrating SlideShare into the marcom mix. For many B2B marketers PowerPoint presentations are easier and cheaper to produce than online video. So SlideShare can be a marcom manager’s best friend by enabling him or her to repurpose PowerPoint presentations with the added benefit of online lead generation. Learn how to successfully integrate SlideShare into the B2B marcom mix plus tips on optimizing your presentations for search and the social sphere. Learn more…

In the past, B2B integrated marketing communications was about control—ensuring that the B2B marcom mix had consistent brand messages, tone and approach. Social media is about letting go of control but offering a framework. Learn how B2B social media has impacted B2B marcom managers.More…