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The 5 P’s of B2B social media marketing help B2B marcom professionals develop a social media marketing program based on five P’s — social media policy, plan, people, persona and above all, patience. Learn how other B2B companies are handling social media policy, from where they’re getting the social media resources and content necessary to an effective social media program.
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Posted by Joan Damico on Tuesday, July 27, 2010 at 4:00 pm
Filed under B2B Marketing Communications, B2B Social Media Marketing, B2B integrated marketing communications, B2B marcom · Tagged B2B Bloggers, B2B integrated marcom, B2B integrated marketing communications, B2B marcom, B2B Marketing Communications, B2B social media, B2B Social Media Marketing, Ksenia Coffman, Mark W. Schaeffer, Social Media B2B, social media policy
As a B2B copywriter, one of the biggest challenges of writing web content is writing effective engaging content while optimizing it for search. For me, it’s easier to write the content with the reader in mind first, and then optimize the content for search engines. I use the following B2B copywriter’s seven-step checklist and tweak the content until it’s optimized for the reader and for search engines.
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Posted by Joan Damico on Wednesday, June 16, 2010 at 2:07 pm
Filed under B2B Marketing Communications, B2B Online Marketing, B2B SEO Copywriting, B2B copywriting · Tagged B2B copywriting, B2B marcom, B2B Marketing Communications, B2B SEO Copywriting, Interleado, keywords and phrases, SEO copywriter checklist
According to an eMarketer study–courtesy of David Dean’s post on MarcomProfessional–B2B marketers are laggards when it comes to social media. The study indicated that half of B2B marketers surveyed are not even using content marketing tools such as blogging. Social media is not optional for B2B marketers. It represents a fundamental shift in the way your prospects and clients communicate and interact on the internet. Learn more…
Posted by Joan Damico on Friday, May 21, 2010 at 10:23 pm
Filed under B2B Marketing Communications, B2B Online Marketing, B2B Social Media Marketing, B2B integrated marketing communications, B2B marcom, B2B marketing, Uncategorized · Tagged B2B integrated marketing communications, B2B marcom, B2B Marketing Communications, B2B social media, B2B Social Media Marketing, B2B social media ROI, Eric Qualman, Foursquare, Socialnomics
In the past, B2B integrated marketing communications was about control—ensuring that the B2B marcom mix had consistent brand messages, tone and approach. Social media is about letting go of control but offering a framework. Learn how B2B social media has impacted B2B marcom managers.More…
Posted by Joan Damico on Tuesday, April 6, 2010 at 1:31 pm
Filed under B2B Marketing Communications, B2B Online Marketing, B2B Social Media Marketing, B2B integrated marketing communications, B2B marcom · Tagged B2B channel partners, B2B integrated marcom, B2B integrated marketing communications, B2B marcom, B2B marcom managers, B2B marcom mix, B2B Marketing Communications, B2B social media, content collaboration, outbound marketing communications
Are B2B Are B2B companies really connecting or are we using bullhorn disguised as social media? I’m bringing this up because I’m as guilty as some B2B marcom folks who put out good, relevant content on the various social media outlets, but fail to make a real connection with real people. Continue Reading
Posted by Joan Damico on Thursday, March 25, 2010 at 7:00 am
Filed under B2B Marketing Communications, B2B Online Marketing, B2B Social Media Marketing, B2B integrated marketing communications, B2B marcom · Tagged Ardath Albee, B2B industrial companies, B2B industrial marketers, B2B integrated marcom, B2B integrated marketing communications, B2B marcom, B2B marcom resources, B2B Marketing Communications, B2B social media, B2B Social Media Marketing, Leveraging Networks and Social Media, Robin Teigland
Some small to mid-size B2B companies are soliciting the help of others in the organization to contribute to a social media program. In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Learn more…
Posted by Joan Damico on Friday, March 12, 2010 at 7:03 pm
Filed under B2B Marketing Communications, B2B Online Marketing, B2B Social Media Marketing, B2B integrated marketing communications, B2B marcom · Tagged B2B integrated marcom, B2B integrated marketing communications, B2B marcom, B2B Marketing Communications, B2B socal media success stories, B2B social media, B2B Social Media Marketing, social media enabling platform
If Integrated Marcom Minute looks a little different or you were redirected from Blogger, that’s because I’ve been busy overhauling my entire website, part of which was to incorporate the Integrated Marcom Minute blog… and the reason why I haven’t posted in a while! Of course most of the credit goes to Kim Woodbridge, who [...]
Keywords are the glue that ties your B2B integrated marcom program together. It’s also good “lead gen juice.” Whether you’re running a branding campaign or a product- or market-specific program, leveraging your keywords in the content you develop can have a greater positive impact on search results and helps you provide content that your target audience is looking for. As a result, you generate more qualified leads. The first step is to know your keywords and monitor them.
Posted by Joan Damico on Thursday, February 11, 2010 at 3:52 pm
Filed under B2B Marketing Communications, B2B SEO Copywriting, B2B integrated marketing communications, B2B marcom · Tagged Alterian, B2B content marketing, B2B copywriting, B2B integrated marcom, B2B integrated marketing communications, B2B marcom, B2B marcom mix, B2B Marketing Communications, Google Alerts, keywords and phrases, lead generation, Radian 6
