B2B marcom and sales alignment has the potential to drive more qualified sales opportunities (QSOs). The trouble with content marketing is that it often produces more content than qualified sales leads, leaving the sales organization befuddled with the intent of content marketing. Learn more…

What should B2B marcom professionals be doing with their content marketing strategies, plans and tactics to be more successful? The B2B Content2Conversion conference discussed numerous ways B2B marketers can better leverage content to drive revenue. Here’s a summary of key issues B2B marcom face and how they can overcome them. Learn more…

For B2B marcom, LinkedIn groups can be a good source of leads as part of the B2B marketing communications mix and content marketing strategy. This post provides tips for resource-constrained B2B marcom teams on how to determine if a group is worth your time. Learn more…

Are you one of the 87 percent of B2B marketers who aren’t capitalizing on SlideShare to generate leads and boost search results? A BtoB Magazine survey shows that 80 percent of B2B marketers use LinkedIn, yet the same survey indicates that only 13 percent of B2B marketers use SlideShare, despite the fact that LinkedIn acquired SlideShare in May of 2012. B2B marcom professionals are missing an opportunity to quickly and easily drive search results and leads by leveraging their existing content in SlideShare. Learn more…

B2B integrated marketing communications can complement the Challenger Selling method. With more prospects in a complex B2B selling journey conducting their own fact finding prior to the sales reps involvement, B2B marcom teams must focus content on cultivating the initial relationship. Then, after the sales rep becomes involved, create content that supports the unique and often contrarian perspective of Challenger Selling. Learn more…

B2B mobile and B2B mobile marketing… what exactly do B2B marketers mean? From a B2B marketing communications perspective, B2B mobile is more than a tactic. It’s a strategy that represents a shift in perspective for B2B marcom professionals from the desktop to the mobile device. Read how mobile will change the way B2B marketers reach their target markets and how B2B marketers are leveraging mobile to generate and nurture leads. Learn more…

As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…

B2B social media is infiltrating the enterprise. Learn how B2B marketing communications can lead enterprise social media adoption and help establish a company-wide social media center of excellence. Learn more…

For B2B integrated marcom professionals, infographics can represent an opportunity to convey product benefits in an engaging and easy-to-read way, particularly when integrated within a content marketing plan or campaign. A key benefit of infographics is their viral nature, which can be a huge benefit to B2B high tech and industrial marketers often tasked with distilling complex information in an easy-to-interpret format. Infographics are ideal. Learn more…

Integrated Marcom Minute provides Twitter handle advice for B2B marcom professionals. Learn how to set up Twitter handles, what B2B companies need to consider to optimize their Twitter presence. Should B2B companies use a logo or an image of a person to accompany theirTwitter handles? See examples of how several B2B companies have set up their Twitter handles. Learn more…