For B2B technology and industrial marketers, social media has become an integral part of the B2B marcom mix. Presenters at a June 28 Business Development Institute panel on B2B Social Communications explained how they’ve integrated social media into their marcom mixes. Companies including AECOM, Affect, Cisco, Citi, and Deloitte shared that embarking on social media is less about the ROI of the specific social media endeavor and more about the integrated effect of social media on the business. Learn more…