Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
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For B2B marcom, channel partners can be a source of good content. Thanks to several new tools, it’s become easier for marcom pros to curate content from channel partners who are active on Twitter and other social networks. Learn how you can aggregate your channel partners’ Twitter tweets into a daily online newspaper. Learn more…

In the past, B2B integrated marketing communications was about control—ensuring that the B2B marcom mix had consistent brand messages, tone and approach. Social media is about letting go of control but offering a framework. Learn how B2B social media has impacted B2B marcom managers.More…