Most B2B copywriters are familiar with the 4 Ps of marketing—product, price, promotion and placement. But what many B2B copywriters may not be aware of are the 5th and 6th Ps—person and purpose, discussed in a Brian Solis post, “Exploring the Fifth and Sixth Ps of Marketing.” Integrated Marcom Minute explains why the 5th and 6th Ps are important to B2B copywriters and how considering them can lead to more effective copywriting. Learn more…