Podcasts

How are clients using web 2.0 tools?

Learn how my copywriting clients are using web 2.0 tools including what size companies are adopting web 2.0 tools and what copywriting techniques are more conducive to web 2.0.

Length:10 minutes

Format:MP3

Conversational Marketing:  Could it be the end of the sales-marketing disconnect?

Listen to conversational marketing expert, Lois Kelly, discuss her new "conversational marketing" concept. It’s helped companies shrink the sales process by as much as 20-30%.

Brought to you by Paul Dunay, author of Buzz Marketing for Technology blog and director, global field marketing, BearingPoint.

Featuring:  Lois Kelly, author of Beyond Buzz:  The Next Generation of Word-of-Mouth Marketing.

Length:10 minutes

Format:MP3

Catch the new buzz in B2B integrated marketing–B2B social marketing.

All the “big players” are using it. What about you? Don’t get left behind. Listen to this 10-minute podcast and learn what you’ll need to get started in B2B social marketing.

Featuring: Paul Dunay, author of Buzz Marketing for Technology blog and director, global field marketing, BearingPoint.

Length:10 minutes

Format:MP3