B2B SEO Copywriting: What real B2B copywriters want to know

Integrated Marcom Minute

September 2011

If you’re a B2B copywriter or marcom professional who wants your company to rank well in search, the following tips can help. The tips were compiled from actual discussion at an SEO copywriting workshop I conducted.

Here’s a sampling of hot topics that were discussed:

  • How to write meta data for optimum results.
  • How to optimize social media.
  • Enterprise 2.0… the connection between writing marketing communications and corporate communications.

Read all the B2B SEO copywriting tips.

That’s integrated marcom!
More next time…