Integrated Marcom Minute Newsletter
Current Newsletter
2010
- B2B Social Media: Are We Really Making a Connection?
- B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies
- Why B2B SEO Copywriting Is Like a Nutrition Label
- How to Participate Effectively in Social Media
2009
- B2B Marcom Case Study: How to Get Started in Social Media
- First Step for B2B Marcom Managers to Dive Into Social Media
- The End of B2B Marcom as We Know It
- Finally… real data on the effectiveness of social media
- Keyword selection… Are you making these common mistakes
- Keywords… Too Much of a Good Thing?
- Is Social Media Optional?
2008
- Four Ways B2B Marketers Are Using Twitter
- The Dumbest Copywriting Tip You’ll Ever Read
- Planning Your 2009 Marcom Budget
- Does This Title Stink?
- B2B Marketing’s Best Kept Secret
- Is “Green” the New Black?
- Little-Known Linking Strategy that Really Works
2007
- Long or short copy?… What works best on landing pages
- Are You Paying Too Much for Pay-Per-Click Ads?
- “Web 2.0 Tools that Every B2B Marketer Should Consider”
- “Three Important Rules for Online Video Ads “
- “Can Podcasts Really Boost Natural Search Rankings:”
- “Podcast Do’s and Don’ts”
- Newly revised! Podcasting Demystified… How to generate leads and boost conversions with podcasts
- “Easy Way to Boost Natural Search Rankings”
2006
- “Big Mistake on Landing Pages… Are You Making It Too? ”
- “Are You Ready for MySpace “Corporate?”
- “A simple, yet powerful tool to engage more opportunities…”
- “How a New Offer Boosts Response by a Whopping 70%!”
- “Hot New Way to Make Banners Sizzle”
- “Market Fragmentation: A return of the ‘campaign’ concept.”
- “RSS: Here’s something to chew on…”
- “My 2 cents on the 2-cent postal hike…”
2005
- “Making a list and checking it twice… are you naughty or nice when it comes to email marketing?”
- “Podcasting… the next big thing?”
- “The “ups & downs” of integrated marcom”
- “What is integrated marcom and why should you care?”
