“Half of all social media campaigns will flop“Why… because they lack “mutual purpose.”Carolyn McCarthy’s social media blog for Cnet News explains in an interview with Gartner research analyst, Adam Sarner. What’s it mean for integrated marketing communications?It’s like we’ve been saying all along, it can’t just be about you; it has to be about your […]

Wal-Mart, tried to apply conventional marketing and promotional tactics to its social marketing foray — “The Hub.” The result… “The Hub” got the snub! Here’s why. According to MediaPost’s Shankar Gupta, visitors could tell that the site was all about promotion and less about community. It wasn’t a genuine community of the people, for the […]

Social marketing is definitely fashionable for B2C marketers. They’re cleverly integrating it into their marketing mix to build their brands and get more business. So what’s that have to do with B2B marketing? Well, you don’t necessarily have to slap up a MySpace profile to integrate social marketing in your B2B programs. When you think […]