In an older blog post–pre mainstream social media–I dicussed the B2B integrated marcom campaign and how the marcom mix shifts based on the buying cycle phase. Now that more B2B marketers are adding social media to the marcom mix, the question I’m often asked is, “Where does social media belong in the B2B marcom mix?” […]

Social networks… where is all of this heading and how will this impact marketers? View Charlene Li’s presentation from SXSW09. SXSW09: The Future Of Social Networks View more presentations from Charlene Li.

I’m curious… social networking/marketing takes a lot of time to do it right. But how much time should it take? So here’s a link to a LinkedIn poll I’m conducting to try to make sense of how much time is enough. Thanks in advance for participating. and feel free to add your comments.Click here to […]

A recent survey says that B2B marketers are slower to adopt Web 2.0 and social media than their B2C counterparts. The survey says that 15% consider themselves “pros” at Web 2.0 technology, while 54% are trying to learn it. The survey indicates that increasing reader engagement is the primary purpose of B2B websites. The tactics […]

If you’re a marketing communications manager who’s involved with or wants to become involved with social media, then Overdrive Interactive’s Social Media Map is a must-have tool. It includes everything from social bookmarking and B2B social networking sites to social networks, video sites and more–complete with links to each site. Thanks to my Twitter Tweep […]

OK… you’re probably sick of hearing about social media. So have you integrated it into your 2009 marketing communications program? A recent Forrester report indicated that more than 90% of B2B buyers are using some form of social media. (Thanks to my friends at HubSpot for posting this snippet.) Josh Bernoff goes on to say […]

Email has been under fire ever since the advent of SPAM and CANSPAM legistation. However, it’s still a good tool when used part of an integrated social media marketing campaign. Of course you should include your social links in your email signature, but you can also use email to notify your subscribers that you now […]

Asking if your company should have a website is a no-brainer. But what about social media?… Is it optional anymore? Social media is a part of having an online presence. While the tools are coming at us faster than we can understand how to apply them, it’s still important to integrate social media into your […]

Here are a few ideas that can easily be integrated into your holiday newsletter or other eMarketing promotion: Offer a complimentary article or white paper. In fact, here’s my gift to you — a complimentary copy of Four Ways B2B Marketers Are Using Twitter. Get your copy here . Everyone enjoys interesting animated greeting cards. […]

B2B marketers are adding Twitter to their integrated marcom programs. Who’s adding Twitter and Why?Here’s a list of early B2B Twitter adopters. I broke it down into four categories based on what I’ve observed on Twitter. Let’s keep the list going. If you or someone you know is using Twitter in a B2B marketing application, […]