Well, it could also be an opportunity, but Google SideWiki is creating a stir among B2B marcom managers. Basically, Sidewiki allows anyone who’s downloaded the Google toolbar and Sidewiki application to add comments to any page on your website. The comments show up along the left margin. So what does Sidewiki mean to B2B marketing […]

If you followed my last blog post on how B2B marcom pros can dive into social media, you will have set up your listening posts. So now you’re listening, but you’re not yet ready to participate because your legal department is concerned about risk. Here are helpful resources to share with your legal department on […]

Clients often ask me what skills they should be looking for when hiring B2B marketing communications (marcom) managers. The CMO Council reported in their Marketing Outlook 2009 that social media skills and the ability to identify influencers in the social media sphere as important skills. I would add that B2B marketers need to understand the […]

The question of ROI in social media continues to perplex many B2B marketers. Assuming you have a strong marketing communications strategy, you may need to adjust your metrics to effectively determine the ROI of social media because it isn’t cut and dry. In fact, in many cases we’re using web 1.0 metrics (clicks, conversions, etc.) […]

I don’t usually make predictions, but As a B2B marketer, I predict that social media is as big, if not bigger, than the internet was back in ’94 when everyone was scurrying to put up a website. I see it happening all over again with social media. It happened to a lesser extent in ’02 […]

If you’re like most B2B marketing communications departments, you probably don’t have in-house social media experts. And you probably don’t have a budget for hiring FTEs who are adept at social media. Your options are to leverage your agency, if they have a social media group and to build the skills in house using your […]

It’s still sketchy for a lot of B2B marketers, but social media marketing has earned a permanent spot in the marketing communications mix. Here’s how other B2B marketers are approaching B2B and integrating it into their marcom mix. Remember… social media is a tool not a strategy. You still need to understand your objective and […]

My customers aren’t on Twitter, or My customers don’t really spend much time on the internet. I hear this from B2B marketers all too often. And I’m not sure on what they’re basing these statements. I think that a number of B2B marketers would be surprised at just how many people in the B2B space […]

B2B integrated marcom programs should also include a social status monitor. By that I mean monitoring your online reputation. Do you know what others are saying about you online? Whether your PR agency is monitoring this as part of their retainer or you plan to monitor your online reputation in-house, a popular place to start […]

I attended a Powered webinar, Social Marketing: This ROI is Too Good to Be True!, and two messages were clear: social media marketing is more about giving than receiving social media marketing doesn’t take a lot of financial resources, it takes a lot of human resources Whether you’re a copywriter, marketer or outsourced marketing resource […]