The following B2B SEO copywriting techniques for multilingual websites came from a B2B SEO copywriting workshop. The copywriting techniques include how to write SEO-effective meta data, in addition to effective copywriting techniques for corporate communicators.
Read more…

The 5 P’s of B2B social media marketing help B2B marcom professionals develop a social media marketing program based on five P’s — social media policy, plan, people, persona and above all, patience. Learn how other B2B companies are handling social media policy, from where they’re getting the social media resources and content necessary to an effective social media program.
Read more…

According to an eMarketer study–courtesy of David Dean’s post on MarcomProfessional–B2B marketers are laggards when it comes to social media. The study indicated that half of B2B marketers surveyed are not even using content marketing tools such as blogging. Social media is not optional for B2B marketers. It represents a fundamental shift in the way your prospects and clients communicate and interact on the internet. Learn more…

The folks at B2B Voices hosted a group of marketing and communications professionals to discusss the topic, “Social Media and ROI: Dare We Talk About It.” One of the most important outcomes of the meeting was the fact that metrics used to determine ROI should be money-focused such as increased sales, lower cost per acquisition, etc. However, what often are reported as ROI metrics–number of followers, likes, subscribers, etc.–don’t really cut it when talking to marketing execs… especially when it comes to asking for more money for your social media program. Learn more…

Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency. Like many B2B marcom managers who are beginning a social media program, you and your already burdened staff are responsible for creating most of the content in addition to your day jobs. Before you read any further, make sure you have a content marketing plan and a conversation calendar in place. Then get ready to develop your B2B social media workflow.
More…

The B2B integrated marcom manager’s role is expanding thanks to social media optimization (SMO). Marcom managers must connect the social media objects that their companies produce. Social objects are content introduced online such as blog posts and comments, Twitter tweets, videos, etc. that can become catalysts for conversation. These objects are all dangling out there in cyberspace. Individually they lack impact, but collectively, they are more impactful to marketing efforts. By developing content optimization guidelines, B2B integrated marcom managers are enabling social objects to connect, which will drive search results and business results.

In the past, B2B integrated marketing communications was about control—ensuring that the B2B marcom mix had consistent brand messages, tone and approach. Social media is about letting go of control but offering a framework. Learn how B2B social media has impacted B2B marcom managers.More…

Are B2B Are B2B companies really connecting or are we using bullhorn disguised as social media? I’m bringing this up because I’m as guilty as some B2B marcom folks who put out good, relevant content on the various social media outlets, but fail to make a real connection with real people. Continue Reading

Some small to mid-size B2B companies are soliciting the help of others in the organization to contribute to a social media program. In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Learn more…

This is the next in a series of How To’s on B2B social media. Now that you’ve set up your listening posts (Listen Up!… the First Step in Social Media Marketing) and developed your B2B social media strategy (B2B Marcom Managers: Quick Start Social Media Strategy), it’s time to actually participate. For many, participate means […]