Is B2B social media really social. This short video from Coke, makes a funny but poignant point about social media. Watch it and tell us what you think. How social is B2B social media? Learn more…

B2B integrated marketing communications… there’s never been a more critical time for the practice of B2B integrated marcom than now. With social media becoming a more prevalent in the B2B marcom mix, a lack of integration of messaging can reduce the effectiveness of your marcom programs. This post takes a look at a few techniques that can improve integration and the effectiveness of your B2B marketing communications. Learn more…

As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…

B2B social media is infiltrating the enterprise. Learn how B2B marketing communications can lead enterprise social media adoption and help establish a company-wide social media center of excellence. Learn more…

B2B marketers, being early adopters of social platforms and tools external to the corporate environment, are well conditioned to help drive enterprise social media. Good B2B marketers understand the 360 degree impact of social media in garnering attention, facilitating engagement and helping drive revenue. This post discusses how B2B marcom teams can contribute to a successful enterprise social media program behind the firewall. Learn more…

For many B2B marketers there’s little or no “experimental” marketing communications budget, leaving social media out of the mix—or at least underfunded. Here are a few B2B marcom mix suggestions for integrating social media into your marcom mix without breaking your budget.
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Integrated Marcom Minute provides Twitter handle advice for B2B marcom professionals. Learn how to set up Twitter handles, what B2B companies need to consider to optimize their Twitter presence. Should B2B companies use a logo or an image of a person to accompany theirTwitter handles? See examples of how several B2B companies have set up their Twitter handles. Learn more…

Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
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B2B marcom managers can leverage an abundance of PowerPoint presentations by integrating SlideShare into the marcom mix. For many B2B marketers PowerPoint presentations are easier and cheaper to produce than online video. So SlideShare can be a marcom manager’s best friend by enabling him or her to repurpose PowerPoint presentations with the added benefit of online lead generation. Learn how to successfully integrate SlideShare into the B2B marcom mix plus tips on optimizing your presentations for search and the social sphere. Learn more…

The reality of branding from a B2B perspective is that marketers were never really in control. The only control marcom exerts is in communicating the framework for the brand—identifying what the image should be, articulating the brand promise, etc. However, it’s the customer perception that either validates what we communicate or denies it. Learn more…