Integrated marcom is more than integrating your online content and marketing campaigns with your offline versions. In fact, for some B2B technology marketers, 80% of their marcom is strictly online. And integrated marketing communications works exceptionally well here too–especially when it comes to search. SEO and the 1-2-3 punch: Here’s an example that B2B marketer [...]

Integrating keywords into your online copy is more than simply plugging them in somewhere on the page. The point of optimizing copy is to boost relevancy in the eyes of the search engines and that in turn can boost rankings. The way to do that is to include specific keywords and phases in the follow [...]

If only SEO were as simply as adding a few keywords and phrases to your copy. But many variables interplay with copy to affect SEO – meta tags, reciprocal linking, paid search ads, etc. Optimizing your copy alone won’t make your rankings soar, but it does help. So my advice is this… Include at least [...]

Along comes “engagement.” It’s true… I learned about it at a recent BtoB Magazinenetmarketing breakfast. And then a week later, it was mentioned at an InfoWorld breakfast. Though still a little vague, here’s my take on it. “Engagement” refers to the productivity of visitor’s time on your website plus the ability to create a two-way [...]