As a B2B copywriter, one of the biggest challenges of writing web content is writing effective engaging content while optimizing it for search. For me, it’s easier to write the content with the reader in mind first, and then optimize the content for search engines. I use the following B2B copywriter’s seven-step checklist and tweak the content until it’s optimized for the reader and for search engines.
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The nutrition label lists the ingredients based on volume per package. Items appearing first on the ingredients list are most abundant in each serving. This is where the nutrition label is like SEO copywriting. The keywords on which you’re optimizing your page should be the first few keywords in the meta title and description, as well as in alt image tags and on-page body copy… think up and to the left. This helps search engines determine relevancy of the search query to your web page. (There’s more to relevance than SEO copywriting, but it’s a necessary part of SEO.) Learn more…

Keywords are the glue that ties your B2B integrated marcom program together. It’s also good “lead gen juice.” Whether you’re running a branding campaign or a product- or market-specific program, leveraging your keywords in the content you develop can have a greater positive impact on search results and helps you provide content that your target audience is looking for. As a result, you generate more qualified leads. The first step is to know your keywords and monitor them.

“I don’t know how anyone can do competitive SEO without growing their social network experience.” This was a quote from Lee Odden (@leeodden), CEO of TopRankMarketing, at a PRWeb webinar. It got me thinking about B2B SEO; and B2B companies who aren’t active in social media could have what may become a [...]

At a very high level, SEO is comprised of linking, on page/meta data content and other website mechanics (e.g. redirects, trusted URL, etc.). This post speaks to the page content element that B2B copywriters need to know.
Start by examining your keywords…
Many B2B companies underestimate the importance of this exercise. From a [...]

If you’re thinking about starting another website, remember the domain name is the first place to optimize for search. Read Choosing an SEO-friendly Domain Name.
Akhilesh Gill of SEO Traffic Spider explains whether a dot com is still the best choice, plus shares tips on length and use of special characters.

Long-tail keywords refer to more specific phrases vs. a general term or phrase. For example,

ERP software for discreet manufacturing in automotive industryvs.ERP software.

Testing has shown that the long-tail (more specific) search is usually a good indication of a higher level of interest, which leads to better conversion. That said, the total number of clicks [...]

Integrated marcom is more than integrating your online content and marketing campaigns with your offline versions.
In fact, for some B2B technology marketers, 80% of their marcom is strictly online. And integrated marketing communications works exceptionally well here too–especially when it comes to search.

SEO and the 1-2-3 punch:

Here’s an example that B2B marketer and blogger Tom [...]

Integrating keywords into your online copy is more than simply plugging them in somewhere on the page. The point of optimizing copy is to boost relevancy in the eyes of the search engines and that in turn can boost rankings. The way to do that is to include specific keywords and phases in the follow [...]

If only SEO were as simply as adding a few keywords and phrases to your copy. But many variables interplay with copy to affect SEO – meta tags, reciprocal linking, paid search ads, etc. Optimizing your copy alone won’t make your rankings soar, but it does help. So my advice is [...]