It’s hard to imagine that any online advertising medium could grow faster than search. But that’s just what eMarketer senior analyst, David Hallerman, predicts. How fast? Well, eMarketer predicts a 90% jump in spending in 2007 to $775 million. So if your thinking about integrating online video ads into your marcom mix, you may want […]

In a recent eMarketer article, a study indicates that nearly half of online video viewers were likely to watch news clips or music videos. The study was conducted by InsightExpress for It included 500 adults ages 18 and older. So does that mean that B2B marketers would do well to set their marketing messages […]

If you’re embarking on online video and are thinking about including pre-roll ads, you might want to think again. Pre-roll ads are the the 15-30 second ad spots that appear before the online video starts rolling–like a TV commercial before a show begins. According to Steve Weitzner, CEO of CMP Technology, a B2B media company, […]

It’s online video and an eMarketer survey indicates that 37% of US online marketers have budgeted for online video ads this year (read the full article). So why should you integrate it into your marcom mix? Here comes the “e” word again–“engagement.” Nothing is more engaging than online video. Think about it… YouTube is one […]

Get this… video advertising is growing faster than paid search! (according to eMarketer) It’s one of the hottest properties on the internet — spending is expected to practically double in 2007. And it all goes back to “engagement.”We talked about engagement in an earlier post — it’s the depth of connection people make with your […]