Remember the term sticky. Sticky was a good thing… the longer visitors stayed on your website the better — better for branding, better for gaining more conversions and a better gauge of a visitor’s interest in your products and services. Now sticky means integrating your content to make it more efficient and logical for visitors […]

Nothing kills conversion rates faster than a navigation bar on your landing page. What’s worse than a navigation bar? No landing page at all… sending click thrus to your home page! Think of it this way. Offering visitors too many options is like the difference between a local and an express train. A landing page […]