Check out GlobalSpec’s Marketing Maven blog post to learn a few low or no cost ways to optimize your website for search engines. Don’t wait for a New Year’s resolution… these are things that every B2B marcom manager can to today including: Copywriting techniques for integrating keywords, How to improve your meta data to improve […]

If your marketing communications mix doesn’t include online video, then you may be missing a good opportunity to enage senior execs. An IPSOS study shows that 49% of senior executives watch online video.

If you think your site needs to link to everyone and their mothers, think again. I attended a workshop at the recent OMMA Conference and one of the panelists (I think it was Craig Hordlow of Red Brick Media) said to work on your internal links first. Here’s why… First, some background. In an attempt […]

Integrated marcom is more than integrating your online content and marketing campaigns with your offline versions. In fact, for some B2B technology marketers, 80% of their marcom is strictly online. And integrated marketing communications works exceptionally well here too–especially when it comes to search. SEO and the 1-2-3 punch: Here’s an example that B2B marketer […]

If you’re a B2B marketer of technology products and services, it’s a good idea to integrate podcasts into your marketing communications mix. Here’s why… A recent MarketingSherpa 2007 Benchmark Guide suggests that nearly 80% of B2B tech buyers (decision-makers) surveyed listen to podcasts. That same sentiment was echoed in a collaborative eMarketer & WebTrends report […]

Unless you’ve been living under a rock, you’ve probably heard of Web 2.0. For some B2B marketers, Web 2.0 immediately conjures up thoughts of flashy videos, consumer-oriented sites that offer games and communities like MySpace- anything to hawk another can of soda or the promise of thin thighs in 2-weeks! Thanks to a recent survey, […]

Dave Morgan, Media Post’s Online Spin blogger, summed up video advertising best when he said, “Certainly video is a mainstay for the entertainment industry. Research has proven that the more folks engage with excerpts of movies or music, the more likely they are to buy it later. Thus, the content itself becomes advertising. In fact, […]

I’m not sure if its novelty or effectiveness, but two recent studies have confirmed that online video is getting action. A recent Online Publishers Association (OPA) study indicated that 80% of respondents had seen video ads and 52% of that group took action. 15% went to a store to learn more 1% actually purchased A […]

I’m hearing more titles like Integrated Marketing or Marcom Managers or Web Marketing Managers. So what does this mean for the traditional B2B marcom manager? Let’s face it… no one’s brand standards or brand identity elements are more front and center that that of the integrated marketing manager or web marketing manager. However, brand identity […]

Sounds like a pipe dream, doesn’t it? The reality is that integrated marketing can help. But here’s the secret… You have to integrate your marketing messages at a much deeper level–starting with your agencies and creative partners. That’s what Xerox did in their recent “frugal color” campaign. Barbara Basney, Xerox global advertising director, says integrating […]