I asked this question of the LinkedIn Community. More specifically, I wanted to know how other B2B marketers are using Twitter to generate leads and sales. Here’s what they said http://tinyurl.com/twitter-marketing. How are you using or planning to use LinkedIn in your marketing communications mix? Tell us here.

Any good integrated marketing communications program should include monitoring of online conversations about your brand. Now you can track Twitter conversations (“Tweets”) about your brand. Using www.tweetscan.com, you can set up Twitter alerts and receive them via email or RSS.

It’s neatly organized by website component from selecting a domain name and writing product pages, to website design and navigation. You’ll also get tips for commerce sites. “The Best Damn Web Marketing Checklist, Period” was compiled and written by Stoney deGeytor. I’ve seen a lot of checklists, but this one just may be the best […]

Whether you’re deep in the throes of budgeting or just starting, a recent New Jersey Marcom Council survey may help. Not surprising, most companies are shifing their integrated marketing communications budgets toward online programs. In fact one survey (I think it was from Strategy-Business.com) suggests 50% of marketing budgets will go to online marketing. Tell […]

Email newsletter White papers Case studies If your integrated marketing communications program doesn’t have them you could be missing important opportunities to generate and nurture leads–not to mention boost search visibility. The survey results come from a recent combined BtoB Magazine and Junta42 study which shows that custom content spending is up. I see it […]

Whether you’re a copywriter, author, or anyone who’s ever written anything, you know the importance of a good title. It’s what draws readers in. But somehow the importance of the title doesn’t translate to web pages. If you wrote 5 books, would you give them all the same title? Or if you wrote 5 white […]

It never seems like there’s enough marcom budget to accomplish your objectives. But when your marcom budget is really contstrained, syndicating your content through vertical search sites can be an effective way to meet your objectives… even on a shoestring budget. Here’s how it works. You pay a fee, which can range from a monthly […]

Five Things SEO Copywriters Should Never Do Don’t place too many keywords too close together—search engines will punish you for it. i.e. Workforce automation from ABC company makes workforce automation easier to implement. Don’t use more than one theme on a single page. i.e. business process optimization and workforce automation. Break down categories and products […]

If your 2008 integrated marketing communications plan includes online video (a.k.a. webcasts), here are seven great online video tips to make your webcasts more engaging. And if you’re a copywriter, check out tip number one. Personally, I like the “lean forward 20 degrees”–tip #6. Read all seven tips from Business Week columnist and former television […]

B2B high tech and industrial buyers are using longer, more specific keyword search strings to find just what they need–especially if they’re further along in the buying cycle. When your copywriters use these same or similar search strings, you’ll have a greater chance of engaging more qualified buyers. Easier said than done. What often happens […]