I received a message from a fellow group member in an online community the other day. It read like this (note: names/titles have been changed): “My new white paper on XYZ – available to group members Feel free to download – don’t worry – no sales pitches!” Call me crazy, but when someone says, “don’t […]
I recently participated in a discussion about the criteria of a successful B2B blog. Assuming that your blog has good quality content and is genuine (if not, then what’s the purpose?), it boils down to three things: Recency Frequency Relevancy Recency refers to the last time you posted. If you’re blogging once a month, that […]
OK so you’ve setup your social media listening posts and developed your social media policy. Before you participate you need to develop your social media strategy. Here are several resources offering guidance on what your social media strategy should consider. The most important question you need to answer is why social media? How will it […]
Hash tags (the “#” symbol) are found on Twitter. They’re used to aggregate tweets on a particular topic. For example if you wanted to see tweets about search engine optimization, you would conduct a Twitter search on #SEO to see all the latest tweets about SEO. Likewise, if you tweet about a given topic and […]
I don’t really have an answer to the question. But I have a hunch that social media is more effective in the consideration and retention phases in addition to being highly influential in the awareness phase. A 2007 Enquiro study showed that for all B2B buying cycle phases, the top four online channels used by […]
Well, it could also be an opportunity, but Google SideWiki is creating a stir among B2B marcom managers. Basically, Sidewiki allows anyone who’s downloaded the Google toolbar and Sidewiki application to add comments to any page on your website. The comments show up along the left margin. So what does Sidewiki mean to B2B marketing […]
If you followed my last blog post on how B2B marcom pros can dive into social media, you will have set up your listening posts. So now you’re listening, but you’re not yet ready to participate because your legal department is concerned about risk. Here are helpful resources to share with your legal department on […]
It’s tough generating leads for B2B clients. Especially in a slow economy. So just for fun, take a two minute comic relief break and enjoy a funny video by the folks at HubSpot, who are serious about generating leads (and make funny videos about it).
Social media is growing at such a rapid pace that B2B marketers who fail to engage within the next 12-18 months could be at a competitive disadvantage. So over the next several months, Integrated Marcom Minute will cover a series of “How To’s” to help you add social media to your integrated marketing communications program. […]
Hi Alliance of Hudson Valley Women Business Owners. It was nice meeting you. Best of luck with your online marketing programs. In the meantime, here’s the presentation… B2B eMarketing Success: Practical Tips for Leveraging the Internet to Build Your Business View more presentations from Joan Damico.