Some small to mid-size B2B companies are soliciting the help of others in the organization to contribute to a social media program. In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Learn more…

“I’ve been recommending that my B2B marcom clients keep informed of B2B mobile marketing. This article from iMedia Connection offers a good overview of this nascent market. Stay tuned… I’ll continue to share information and insights on B2B mobile and how it may fit within your integrated marcom mix.” The pieces are finally coming together [...]

“I don’t know how anyone can do competitive SEO without growing their social network experience.” This was a quote from Lee Odden (@leeodden), CEO of TopRankMarketing, at a PRWeb webinar. It got me thinking about B2B SEO; and B2B companies who aren’t active in social media could have what may become a gaping hole in [...]

A B2B social media strategy should include a conversation calendar. Your conversation calendar lists the media and frequency of all your social media activity. The conversation calendar acts as a dashboard of your owned and earned media and the number of posts anticipated per month. The conversation calendar is especially helpful if you’re a B2B [...]

What’s the ROI of a brochure? Too granular, right? Doesn’t the same hold true for social media in B2B marketing? It’s the aggregate affect of the B2B marcom mix on sales and not the component level affect. Socialnomics author, Erik Qualman puts it into perspective in his 4-minute video. What do you think?

David Meerman Scott addressed the Business Marketing Association at their annual meeting in June 2009. One of his key messages was that B2B marketers need to overcome the fear of losing control over their marketing. Thanks to social media, B2B marketers aren’t in control anymore, and trying to control social media often backfires. David cites [...]

I received a message from a fellow group member in an online community the other day. It read like this (note: names/titles have been changed): “My new white paper on XYZ – available to group members Feel free to download – don’t worry – no sales pitches!” Call me crazy, but when someone says, “don’t [...]

I recently participated in a discussion about the criteria of a successful B2B blog. Assuming that your blog has good quality content and is genuine (if not, then what’s the purpose?), it boils down to three things: Recency Frequency Relevancy Recency refers to the last time you posted. If you’re blogging once a month, that [...]

OK so you’ve setup your social media listening posts and developed your social media policy. Before you participate you need to develop your social media strategy. Here are several resources offering guidance on what your social media strategy should consider. The most important question you need to answer is why social media? How will it [...]

Hash tags (the “#” symbol) are found on Twitter. They’re used to aggregate tweets on a particular topic. For example if you wanted to see tweets about search engine optimization, you would conduct a Twitter search on #SEO to see all the latest tweets about SEO. Likewise, if you tweet about a given topic and [...]