For B2B marcom, LinkedIn groups can be a good source of leads as part of the B2B marketing communications mix and content marketing strategy. This post provides tips for resource-constrained B2B marcom teams on how to determine if a group is worth your time. Learn more…

B2B integrated marketing communications… there’s never been a more critical time for the practice of B2B integrated marcom than now. With social media becoming a more prevalent in the B2B marcom mix, a lack of integration of messaging can reduce the effectiveness of your marcom programs. This post takes a look at a few techniques that can improve integration and the effectiveness of your B2B marketing communications. Learn more…

B2B mobile and B2B mobile marketing… what exactly do B2B marketers mean? From a B2B marketing communications perspective, B2B mobile is more than a tactic. It’s a strategy that represents a shift in perspective for B2B marcom professionals from the desktop to the mobile device. Read how mobile will change the way B2B marketers reach their target markets and how B2B marketers are leveraging mobile to generate and nurture leads. Learn more…

For many B2B marketers there’s little or no “experimental” marketing communications budget, leaving social media out of the mix—or at least underfunded. Here are a few B2B marcom mix suggestions for integrating social media into your marcom mix without breaking your budget.
Learn more…

For B2B integrated marcom professionals, infographics can represent an opportunity to convey product benefits in an engaging and easy-to-read way, particularly when integrated within a content marketing plan or campaign. A key benefit of infographics is their viral nature, which can be a huge benefit to B2B high tech and industrial marketers often tasked with distilling complex information in an easy-to-interpret format. Infographics are ideal. Learn more…

Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
Learn more…

For many B2B industrial marketers having a website is “good enough” when it comes to their web presence. However, without applying online marketing techniques, your company could be invisible on the internet. This article helps B2B industrial marcom managers increase their company’s visibility on the internet with a good three-step foundation.
Learn more…

As a B2B copywriter, one of the biggest challenges of writing web content is writing effective engaging content while optimizing it for search. For me, it’s easier to write the content with the reader in mind first, and then optimize the content for search engines. I use the following B2B copywriter’s seven-step checklist and tweak the content until it’s optimized for the reader and for search engines.
Read more…

According to an eMarketer study–courtesy of David Dean’s post on MarcomProfessional–B2B marketers are laggards when it comes to social media. The study indicated that half of B2B marketers surveyed are not even using content marketing tools such as blogging. Social media is not optional for B2B marketers. It represents a fundamental shift in the way your prospects and clients communicate and interact on the internet. Learn more…

The folks at B2B Voices hosted a group of marketing and communications professionals to discusss the topic, “Social Media and ROI: Dare We Talk About It.” One of the most important outcomes of the meeting was the fact that metrics used to determine ROI should be money-focused such as increased sales, lower cost per acquisition, etc. However, what often are reported as ROI metrics–number of followers, likes, subscribers, etc.–don’t really cut it when talking to marketing execs… especially when it comes to asking for more money for your social media program. Learn more…