For mobile content, B2B copywriters must consider more than shrinking content to fit a space. There’s a strategic copywriting element that must be considered, and it involves putting yourself in the mobile readers place. Learn how your copywriting can support an efficient mobile user experience. Learn more…

B2B mobile and B2B mobile marketing… what exactly do B2B marketers mean? From a B2B marketing communications perspective, B2B mobile is more than a tactic. It’s a strategy that represents a shift in perspective for B2B marcom professionals from the desktop to the mobile device. Read how mobile will change the way B2B marketers reach their target markets and how B2B marketers are leveraging mobile to generate and nurture leads. Learn more…

Effective B2B copywriters are adapting their writing styles, trimming excess content and making every word count for mobile buyers. Does your B2B copywriting make every word count and click when it comes to mobile marketing content? Learn 3 ways B2B copywriters get results from mobile copy. Learn more…

With 6 billion mobile app downloads expected in 2010, I started thinking about how B2B marketers could benefit from mobile apps beyond brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more productive. Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps. Read more…

“I’ve been recommending that my B2B marcom clients keep informed of B2B mobile marketing. This article from iMedia Connection offers a good overview of this nascent market. Stay tuned… I’ll continue to share information and insights on B2B mobile and how it may fit within your integrated marcom mix.” The pieces are finally coming together […]