Does integrating social media into your marcom mix mean putting up a Facebook or Myspace page? Not necessarily, but maybe… Going back to marketing basics, if your audience is on MySpace, FaceBook or any of the other social networking sights, then you should be there too… that’s marketing 101. And for B2B marketers, just because […]

Whether you’re deep in the throes of budgeting or just starting, a recent New Jersey Marcom Council survey may help. Not surprising, most companies are shifing their integrated marketing communications budgets toward online programs. In fact one survey (I think it was from suggests 50% of marketing budgets will go to online marketing. Tell […]

Email newsletter White papers Case studies If your integrated marketing communications program doesn’t have them you could be missing important opportunities to generate and nurture leads–not to mention boost search visibility. The survey results come from a recent combined BtoB Magazine and Junta42 study which shows that custom content spending is up. I see it […]

Whether you’re a copywriter, author, or anyone who’s ever written anything, you know the importance of a good title. It’s what draws readers in. But somehow the importance of the title doesn’t translate to web pages. If you wrote 5 books, would you give them all the same title? Or if you wrote 5 white […]

It never seems like there’s enough marcom budget to accomplish your objectives. But when your marcom budget is really contstrained, syndicating your content through vertical search sites can be an effective way to meet your objectives… even on a shoestring budget. Here’s how it works. You pay a fee, which can range from a monthly […]

Green marketing is becoming increasingly more popular, now that it’s generally believed that we’re past the tipping point on global warming. Plus, companies including Wal-Mart are pushing sustainable packaging throughout the entire supply chain with their packaging scorecard, which takes effect this month. And with socially responsible investors (SRIs) carrying trillions of dollars of clout […]

It looks like B2B podcasts have become mainstream for many companies. So thanks to the early corporate podcast adopters we now have a good list of do’s and don’ts for successful B2B podcasts. If you have a do or don’t to share feel free to add it to this post… thanks! Do… Integrate podcasting into […]

Integrating keywords into your online copy is more than simply plugging them in somewhere on the page. The point of optimizing copy is to boost relevancy in the eyes of the search engines and that in turn can boost rankings. The way to do that is to include specific keywords and phases in the follow […]

We’ve all been there. Something looked really great on paper, but didn’t produce in real life. This post is for anyone out there who’s had the courage to try something new. And despite it not working, you still managed to learn something from it. Why not share it, and help the rest of us learn […]

If only SEO were as simply as adding a few keywords and phrases to your copy. But many variables interplay with copy to affect SEO – meta tags, reciprocal linking, paid search ads, etc. Optimizing your copy alone won’t make your rankings soar, but it does help. So my advice is this… Include at least […]