Email has been under fire ever since the advent of SPAM and CANSPAM legistation. However, it’s still a good tool when used part of an integrated social media marketing campaign. Of course you should include your social links in your email signature, but you can also use email to notify your subscribers that you now […]

Asking if your company should have a website is a no-brainer. But what about social media?… Is it optional anymore? Social media is a part of having an online presence. While the tools are coming at us faster than we can understand how to apply them, it’s still important to integrate social media into your […]

Integrated marketing communications can be more effective with a “keyword bank or glossary” (That’s your company’s inventory of keywords and phrases.) Some B2B marketers only think of keywords in the context of a website. When you think beyond your website, you can leverage your keywords and phrases to boost search ranking from all of your […]

Here are a few ideas that can easily be integrated into your holiday newsletter or other eMarketing promotion: Offer a complimentary article or white paper. In fact, here’s my gift to you — a complimentary copy of Four Ways B2B Marketers Are Using Twitter. Get your copy here . Everyone enjoys interesting animated greeting cards. […]

Having an opt-in list is no guarantee of performance. So before you read further, here’s a quick direct marketing refresher The list accounts for 60% of campaign success followed by 20% creative and 20% offer. And remember the direct response online marketing credo , “Recency… frequency… and relevancy.” That said, I recently conducted a client […]

“Half of all social media campaigns will flop“Why… because they lack “mutual purpose.”Carolyn McCarthy’s social media blog for Cnet News explains in an interview with Gartner research analyst, Adam Sarner. What’s it mean for integrated marketing communications?It’s like we’ve been saying all along, it can’t just be about you; it has to be about your […]

I asked this question of the LinkedIn Community. More specifically, I wanted to know how other B2B marketers are using Twitter to generate leads and sales. Here’s what they said How are you using or planning to use LinkedIn in your marketing communications mix? Tell us here.

Any good integrated marketing communications program should include monitoring of online conversations about your brand. Now you can track Twitter conversations (“Tweets”) about your brand. Using, you can set up Twitter alerts and receive them via email or RSS.

Trust… that’s what’s in a domain name. Also known as “trusted URL,” your domain name over time builds trust with search engines. So why risk trust–unless you plan on pouring a lot of marketing dollars into developing another domain? Here’s what I mean. Your integrated marketing communications manager embarks on a new campaign for a […]

Maybe not… but as a copywriter or marcom professional you’ll probably read this and say… duuuuuh! Yet every day, good copywriters and marcom professionals overlook the obvious–including your company website and/or email address in offline marketing communications. Even worse, they make it difficult for customers and prospects to contact them by burrying the email link […]