Unless you’ve been living under a rock, you’ve probably heard of Web 2.0. For some B2B marketers, Web 2.0 immediately conjures up thoughts of flashy videos, consumer-oriented sites that offer games and communities like MySpace- anything to hawk another can of soda or the promise of thin thighs in 2-weeks! Thanks to a recent survey, […]

Both have the potential to do good–good for B2B companies and good for the environment. In fact, I’m surprised that more B2B marketers haven’t hopped on the “green marketing” bandwagon by now. But I do believe it’s coming. GE’s Ecomagination campaign was probably at the forefront, and Wal-Mart is getting a lot of press about […]

I’m hearing more titles like Integrated Marketing or Marcom Managers or Web Marketing Managers. So what does this mean for the traditional B2B marcom manager? Let’s face it… no one’s brand standards or brand identity elements are more front and center that that of the integrated marketing manager or web marketing manager. However, brand identity […]

Sounds like a pipe dream, doesn’t it? The reality is that integrated marketing can help. But here’s the secret… You have to integrate your marketing messages at a much deeper level–starting with your agencies and creative partners. That’s what Xerox did in their recent “frugal color” campaign. Barbara Basney, Xerox global advertising director, says integrating […]

It looks like B2B podcasts have become mainstream for many companies. So thanks to the early corporate podcast adopters we now have a good list of do’s and don’ts for successful B2B podcasts. If you have a do or don’t to share feel free to add it to this post… thanks! Do… Integrate podcasting into […]

I’ve recently seen several marketers discuss the “let’s get back to the message” point of view. And I couldn’t agree with them more. It’s a great time to be an integrated marketer with all the neat ways to get the message out—podcasts, online video, microsites, plus conventional media—it’s easy to get caught up in the […]

Integrating keywords into your online copy is more than simply plugging them in somewhere on the page. The point of optimizing copy is to boost relevancy in the eyes of the search engines and that in turn can boost rankings. The way to do that is to include specific keywords and phases in the follow […]

We’ve all been there. Something looked really great on paper, but didn’t produce in real life. This post is for anyone out there who’s had the courage to try something new. And despite it not working, you still managed to learn something from it. Why not share it, and help the rest of us learn […]

If only SEO were as simply as adding a few keywords and phrases to your copy. But many variables interplay with copy to affect SEO – meta tags, reciprocal linking, paid search ads, etc. Optimizing your copy alone won’t make your rankings soar, but it does help. So my advice is this… Include at least […]

Thanks to a recent silverPOP study, here are a few quick tips on how you can make your B2B creative really “click” to the tune of a double digit boost. Use postcard-style layoutPostcard-style emails can boost click-through rates by as much as 50% compared to the popular newsletter-style format.(postcard style refers to large graphic with […]