What should B2B marcom professionals be doing with their content marketing strategies, plans and tactics to be more successful? The B2B Content2Conversion conference discussed numerous ways B2B marketers can better leverage content to drive revenue. Here’s a summary of key issues B2B marcom face and how they can overcome them. Learn more…

For B2B marcom, LinkedIn groups can be a good source of leads as part of the B2B marketing communications mix and content marketing strategy. This post provides tips for resource-constrained B2B marcom teams on how to determine if a group is worth your time. Learn more…

B2B integrated marketing communications… there’s never been a more critical time for the practice of B2B integrated marcom than now. With social media becoming a more prevalent in the B2B marcom mix, a lack of integration of messaging can reduce the effectiveness of your marcom programs. This post takes a look at a few techniques that can improve integration and the effectiveness of your B2B marketing communications. Learn more…

B2B mobile and B2B mobile marketing… what exactly do B2B marketers mean? From a B2B marketing communications perspective, B2B mobile is more than a tactic. It’s a strategy that represents a shift in perspective for B2B marcom professionals from the desktop to the mobile device. Read how mobile will change the way B2B marketers reach their target markets and how B2B marketers are leveraging mobile to generate and nurture leads. Learn more…

For many B2B marketers there’s little or no “experimental” marketing communications budget, leaving social media out of the mix—or at least underfunded. Here are a few B2B marcom mix suggestions for integrating social media into your marcom mix without breaking your budget.
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For B2B integrated marcom professionals, infographics can represent an opportunity to convey product benefits in an engaging and easy-to-read way, particularly when integrated within a content marketing plan or campaign. A key benefit of infographics is their viral nature, which can be a huge benefit to B2B high tech and industrial marketers often tasked with distilling complex information in an easy-to-interpret format. Infographics are ideal. Learn more…

Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
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For many B2B industrial marketers having a website is “good enough” when it comes to their web presence. However, without applying online marketing techniques, your company could be invisible on the internet. This article helps B2B industrial marcom managers increase their company’s visibility on the internet with a good three-step foundation.
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B2B marcom managers can leverage an abundance of PowerPoint presentations by integrating SlideShare into the marcom mix. For many B2B marketers PowerPoint presentations are easier and cheaper to produce than online video. So SlideShare can be a marcom manager’s best friend by enabling him or her to repurpose PowerPoint presentations with the added benefit of online lead generation. Learn how to successfully integrate SlideShare into the B2B marcom mix plus tips on optimizing your presentations for search and the social sphere. Learn more…

The reality of branding from a B2B perspective is that marketers were never really in control. The only control marcom exerts is in communicating the framework for the brand—identifying what the image should be, articulating the brand promise, etc. However, it’s the customer perception that either validates what we communicate or denies it. Learn more…