Asking if your company should have a website is a no-brainer. But what about social media?… Is it optional anymore? Social media is a part of having an online presence. While the tools are coming at us faster than we can understand how to apply them, it’s still important to integrate social media into your [...]

Integrated marketing communications can be more effective with a “keyword bank or glossary” (That’s your company’s inventory of keywords and phrases.) Some B2B marketers only think of keywords in the context of a website. When you think beyond your website, you can leverage your keywords and phrases to boost search ranking from all of your [...]

Maybe not… but as a copywriter or marcom professional you’ll probably read this and say… duuuuuh! Yet every day, good copywriters and marcom professionals overlook the obvious–including your company website and/or email address in offline marketing communications. Even worse, they make it difficult for customers and prospects to contact them by burrying the email link [...]

Email newsletter White papers Case studies If your integrated marketing communications program doesn’t have them you could be missing important opportunities to generate and nurture leads–not to mention boost search visibility. The survey results come from a recent combined BtoB Magazine and Junta42 study which shows that custom content spending is up. I see it [...]

Whether you’re a copywriter, author, or anyone who’s ever written anything, you know the importance of a good title. It’s what draws readers in. But somehow the importance of the title doesn’t translate to web pages. If you wrote 5 books, would you give them all the same title? Or if you wrote 5 white [...]

I hate when that happens–those silly copywriting mistakes that you know are wrong, but somehow fall through the cracks and get published. Here’s a quick reminder from Copyblogger:“Five Common Mistakes that Make You Look Dumb“

Green marketing is becoming increasingly more popular, now that it’s generally believed that we’re past the tipping point on global warming. Plus, companies including Wal-Mart are pushing sustainable packaging throughout the entire supply chain with their packaging scorecard, which takes effect this month. And with socially responsible investors (SRIs) carrying trillions of dollars of clout [...]

Five Things SEO Copywriters Should Never Do Don’t place too many keywords too close together—search engines will punish you for it. i.e. Workforce automation from ABC company makes workforce automation easier to implement. Don’t use more than one theme on a single page. i.e. business process optimization and workforce automation. Break down categories and products [...]

If your 2008 integrated marketing communications plan includes online video (a.k.a. webcasts), here are seven great online video tips to make your webcasts more engaging. And if you’re a copywriter, check out tip number one. Personally, I like the “lean forward 20 degrees”–tip #6. Read all seven tips from Business Week columnist and former television [...]

B2B high tech and industrial buyers are using longer, more specific keyword search strings to find just what they need–especially if they’re further along in the buying cycle. When your copywriters use these same or similar search strings, you’ll have a greater chance of engaging more qualified buyers. Easier said than done. What often happens [...]