The nutrition label lists the ingredients based on volume per package. Items appearing first on the ingredients list are most abundant in each serving. This is where the nutrition label is like SEO copywriting. The keywords on which you’re optimizing your page should be the first few keywords in the meta title and description, as well as in alt image tags and on-page body copy… think up and to the left. This helps search engines determine relevancy of the search query to your web page. (There’s more to relevance than SEO copywriting, but it’s a necessary part of SEO.) Learn more…

I received a message from a fellow group member in an online community the other day. It read like this (note: names/titles have been changed): “My new white paper on XYZ – available to group members Feel free to download – don’t worry – no sales pitches!” Call me crazy, but when someone says, “don’t […]

As a B2B copywriter and marcom consultant, keyword density is less important than good content that reads well. Density is something I do at the very end of writing content, as a precaution to make sure I haven’t gone beyond the 3-5% density. My experience has been that when you focus on writing good content […]

I was writing web content for a client and felt like I was writing blindly because I didn’t have a list of their top performing keywords. It turns out that the list is easy to generate. Search strategist, Benny Blum, explains how to generate a list of top performaing keywords in his article, How to […]

I had this discussion with an online marketing manager at a major consulting firm and she and I both agree that copywriters–with training in copywritng for SEO, of course–should write the meta title and description. They are in the best position to convey the relevance of the page to search engines. (Assuming that they’ve also […]

Good B2B copywriters make sure your content includes plenty of keywords. But what your copywriter may not know is that keywords, when used in overabundance, could actually hurt your natural search engine optimization (SEO) initiatives. Here’s why… If a search crawler sees too many keywords, it could punish you in ranking because it thinks you’re […]

Asking if your company should have a website is a no-brainer. But what about social media?… Is it optional anymore? Social media is a part of having an online presence. While the tools are coming at us faster than we can understand how to apply them, it’s still important to integrate social media into your […]

Integrated marketing communications can be more effective with a “keyword bank or glossary” (That’s your company’s inventory of keywords and phrases.) Some B2B marketers only think of keywords in the context of a website. When you think beyond your website, you can leverage your keywords and phrases to boost search ranking from all of your […]

Maybe not… but as a copywriter or marcom professional you’ll probably read this and say… duuuuuh! Yet every day, good copywriters and marcom professionals overlook the obvious–including your company website and/or email address in offline marketing communications. Even worse, they make it difficult for customers and prospects to contact them by burrying the email link […]

Email newsletter White papers Case studies If your integrated marketing communications program doesn’t have them you could be missing important opportunities to generate and nurture leads–not to mention boost search visibility. The survey results come from a recent combined BtoB Magazine and Junta42 study which shows that custom content spending is up. I see it […]