It’s time for B2B copywriters to once again fine tune their copywriting skills to address the growing use of mobile devices to conduct searches. Headlines can be a challenge. But when you consider SEO and the conciseness required when writing headlines for mobile, headlines just became more challenging. Plus, they still have to perform well. These 3 tips can help B2B copywriters write high-performance headlines in less than 55 characters. Learn more…

For mobile content, B2B copywriters must consider more than shrinking content to fit a space. There’s a strategic copywriting element that must be considered, and it involves putting yourself in the mobile readers place. Learn how your copywriting can support an efficient mobile user experience. Learn more…

As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…

Most B2B copywriters are familiar with the 4 Ps of marketing—product, price, promotion and placement. But what many B2B copywriters may not be aware of are the 5th and 6th Ps—person and purpose, discussed in a Brian Solis post, “Exploring the Fifth and Sixth Ps of Marketing.” Integrated Marcom Minute explains why the 5th and 6th Ps are important to B2B copywriters and how considering them can lead to more effective copywriting. Learn more…

Effective B2B copywriters are adapting their writing styles, trimming excess content and making every word count for mobile buyers. Does your B2B copywriting make every word count and click when it comes to mobile marketing content? Learn 3 ways B2B copywriters get results from mobile copy. Learn more…

When should you curate content and why is explored from a B2B integrated marketing communications perspective. Learn how content curation works, and get additional content curation resources from thought leaders in B2B content marketing. Learn More

Should B2B copywriters apply SEO copywriting techniques to landing pages, especially when an email is driving visitors to the landing instead of search? Landing pages should be optimized for conversion first and foremost; however, that doesn’t preclude SEO. Learn more…

The following B2B SEO copywriting techniques for multilingual websites came from a B2B SEO copywriting workshop. The copywriting techniques include how to write SEO-effective meta data, in addition to effective copywriting techniques for corporate communicators.
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As a B2B copywriter, one of the biggest challenges of writing web content is writing effective engaging content while optimizing it for search. For me, it’s easier to write the content with the reader in mind first, and then optimize the content for search engines. I use the following B2B copywriter’s seven-step checklist and tweak the content until it’s optimized for the reader and for search engines.
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Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency. Like many B2B marcom managers who are beginning a social media program, you and your already burdened staff are responsible for creating most of the content in addition to your day jobs. Before you read any further, make sure you have a content marketing plan and a conversation calendar in place. Then get ready to develop your B2B social media workflow.
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