As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…

Do B2B industrial companies really need social media? For many industrial companies, social media will be unavoidable. But given the resource-constrained B2B industrial marketing department, often consisting of a lone marcom professional who’s doing it all, integrating social media into the B2B marcom mix can be done more easily than you think.
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Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency. Like many B2B marcom managers who are beginning a social media program, you and your already burdened staff are responsible for creating most of the content in addition to your day jobs. Before you read any further, make sure you have a content marketing plan and a conversation calendar in place. Then get ready to develop your B2B social media workflow.
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B2B marketers are adding Twitter to their integrated marcom programs. Who’s adding Twitter and Why?Here’s a list of early B2B Twitter adopters. I broke it down into four categories based on what I’ve observed on Twitter. Let’s keep the list going. If you or someone you know is using Twitter in a B2B marketing application, […]

Well, I didn’t come up with the line, “transparency equals trust.” Geoff Ramsey, CEO – eMarketer coined it at a recent B2B Magazine Netmarketing Breakfast. He was referring to social sites, blogs, etc. that allow visitors to provide feedback. Sometimes feedback isn’t always positive. However, sites which offer transparency into the opinions of visitor’s, customers, […]

Integrated marcom is more than integrating your online content and marketing campaigns with your offline versions. In fact, for some B2B technology marketers, 80% of their marcom is strictly online. And integrated marketing communications works exceptionally well here too–especially when it comes to search. SEO and the 1-2-3 punch: Here’s an example that B2B marketer […]

Here’s another lesson straight from the “school of hard knocks.”In order for a blog to be successful, one of the first lessons is make it real.Stop with the shameless self-promotion and provide relevant content written by a genuine person. Well, Wal-Mart learned that lesson the hard way. Their blog, “Wal-Marting Across America,” turned out to […]