Direct & E-mail

Generate more leads and sales with my B2B copywriting for email marketing and direct mail marketing.

Choose from a stand-alone email or an email campaign including banner ad, email, auto-responder and landing page copywriting.

 

Product

polymers

Objective

extend the sales call with a memorable leave-behind

Tactics

integrate industry-specific messages with existing microsite using a common theme

Results

WINNER… Silver Addy Award sales reps are delighted too!

Product

software system
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Objective

generate qualified leads
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Tactics

focus on customer’s pain and compelling offer
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Offer

free live webinar with industry thought leader
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Result

70% increase over previous integrated marcom campaigns
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Campaign Elements

banner ad landing page (postcard)
postcard landng page (print ad)
e-mail autoresponder message

Product

mail list
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Objective

generate qualified leads
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Tactics

strong benefits focus and appealing offer
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Offer

gift certificate
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Result

One of their top performing campaigns

Product

software
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Objective

generate qualified leads from targeted market segments
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Tactics

integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page
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Offer

white paper
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Result

Generated over 150 qualified leads
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Samples

banner #1 e-mailer #1
banner #2 e-mailer #2
banner #3 e-mailer #3
banner #4 e-mailer #4

Product

niche software system
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Objective

generate qualified leads
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Tactics

integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page
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Offer

white paper
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Result

Average .5% CTR and 12.5% conversion
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Samples

banner ad
e-mailer
landing page

see leave-behind brochure

Product

electronic color communication system
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Objective

generate qualified leads; thwart sales to competitor
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Tactics

hard-hitting style; simple #10 envelope w/ tickler copy, simple yet effective business letter — part of an integrated campaign
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Result

3% response rate and six-digit sales!

Product

professional services
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Objective

generate qualified leads
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Tactics

rented highly targeted list; used bold imagery and headlines; relevant offer
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Result

bull’s-eye!… the message and creative were so relevant that one major retailer asked for permission to create a poster from the mailer

 

Product

color control system
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Objective

build opt-in list of specific market segment
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Tactics

added Johnson Box to grab attention, focused on commonly asked questions among target market, and included fax-back form
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Result

established a sizable list of highly qualified prospects

Product

color control system
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Objective

boost response and increase trade show booth traffic
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Tactics

strong opening question to a targeted audience, bulleted copy, written from the reader’s perspective
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Result

response doubled