Direct & E-mail
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Product |
polymers |
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Objective |
extend the sales call with a memorable leave-behind | |
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Tactics |
integrate industry-specific messages with existing microsite using a common theme | |
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Results |
WINNER… Silver Addy Award sales reps are delighted too! |
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Product |
software system |
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Objective |
generate qualified leads | |
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Tactics |
focus on customer’s pain and compelling offer | |
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Offer |
free live webinar with industry thought leader | |
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Result |
70% increase over previous integrated marcom campaigns | |
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Campaign Elements |
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| banner ad | landing page (postcard) | |
| postcard | landng page (print ad) | |
| autoresponder message | ||
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Product |
mail list |
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Objective |
generate qualified leads | |
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Tactics |
strong benefits focus and appealing offer | |
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Offer |
gift certificate | |
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Result |
One of their top performing campaigns | |
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Product |
software |
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Objective |
generate qualified leads from targeted market segments | |
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Tactics |
integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page | |
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Offer |
white paper | |
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Result |
Generated over 150 qualified leads | |
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Samples |
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| banner #1 | e-mailer #1 | |
| banner #2 | e-mailer #2 | |
| banner #3 | e-mailer #3 | |
| banner #4 | e-mailer #4 | |
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Product |
niche software system |
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Objective |
generate qualified leads | |
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Tactics |
integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page | |
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| Offer | white paper | |
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Result |
Average .5% CTR and 12.5% conversion | |
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| Samples | banner ad | |
| e-mailer | ||
| landing page | ||
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see leave-behind brochure |
Product |
electronic color communication system |
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Objective |
generate qualified leads; thwart sales to competitor | |
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Tactics |
hard-hitting style; simple #10 envelope w/ tickler copy, simple yet effective business letter — part of an integrated campaign | |
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Result |
3% response rate and six-digit sales! | |
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Product |
professional services |
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Objective |
generate qualified leads | |
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Tactics |
rented highly targeted list; used bold imagery and headlines; relevant offer | |
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Result |
bull’s-eye!… the message and creative were so relevant that one major retailer asked for permission to create a poster from the mailer | |
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Product |
student job placement service |
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Objective |
generate leads/sales | |
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Tactics |
"Johnson Box" and hard-hitting headline to grab attention; position client’s unique attribute; close with special offer of free booklet | |
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Product |
color control system |
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Objective |
build opt-in list of specific market segment | |
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Tactics |
added Johnson Box to grab attention, focused on commonly asked questions among target market, and included fax-back form | |
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Result |
established a sizable list of highly qualified prospects | |
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Product | color control system |
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| Objective | boost response and increase trade show booth traffic | |
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Tactics |
strong opening question to a targeted audience, bulleted copy, written from the reader’s perspective | |
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Result |
response doubled | |
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Product |
printing services |
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Objective |
increase response and reposition company from quick copy center to full-service print shop | |
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Tactics |
added teaser copy to address panel, summarized offering in bulleted list and added coupons | |
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Result |
Honesty is the best policy… no data exists. Client loved it! | |
