Brochures & Datasheets

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Brochure sample of B2B copywriting for an industrial product

Product

Industrial Door Technology

Objective

promote value proposition with benefits-driven copy.

Tactics

industry-focused jargon,
direct response style

Results

more compelling copy better aligned with the needs of the target market

 

Joan Damico's copywriting produced an effective sales brochure.

Product

Glass
Polymer®
rule

Objective

promote
the benefits of using the innovative material
rule

Tactics

focus
on the WIFFUM – “what’s in it for me” and include
testimonials and examples
rule

Results

an effective
sales brochure

Copywriting sample for software technology uses a direct response copywriting style.

Product

Specialty
product development software
rule

Objective

build
awareness and generate sales leads among purchasing influencers
rule

Tactics

focus
on target audience’s key concerns
rule

Results

strong
benefits focus that invokes response

Joan Damico's copywriting helped construction company differentiate itself. Brochure copywriting included mission statement, tagline and letter from the company president.

Product

building materials & construction services
rule

Objective

reposition company as a service organization
rule

Tactics

developed mission statement and tagline, reinforced reliability theme with a reliability guarantee, summarized product offerings in tabular datasheets
rule

Results

company is portrayed as a service organization with emphasis on reliability as their key product

Joan Damico's copywriting helped this brochure meet the needs of technical and non technical audiences for Enterprise resource planning (ERP) software.

Product

ERP software
rule

Objective

strengthen loyalty, reaffirm commitment to e-business initiatives and inform existing and prospective customers on new software release
rule

Tactics

included note from the CEO, summarized key features in a table, and used benefits-oriented sub-heads
rule

Results

brochure was engaging and met the needs of technical and non-technical readers. Client was able to further its objectives by repurposing copy segments for additional sales materials

J. Damico Marketing Communications brochure copywriting sample for B2B software product. Uses a more direct response copywriting style.

Product

specialty software
rule

Objective

differentiate commodity product
rule

Tactics

strong tagline emphasizes interface simplicity as it relates to features
rule

Results

distinct differentiation from competitive products