Brochures & Datasheets
Requires Adobe Acrobat Reader. I f you don’t have it, click here to get it.
 |
Product |
Seminar — Donald Trump Keynote |
 |
||
Objective |
drive attendance to event |
|
|
||
Tactics |
hard-hitting direct response style, sprinkled with testimonials |
|
|
||
Results |
over 40,000 registrants |
|
 |
Product |
Glass Polymer® |
|
||
Objective |
promote the benefits of using the innovative material |
|
|
||
Tactics |
focus on the WIFFUM – “what’s in it for me” and include testimonials and examples |
|
|
||
Results |
an effective sales brochure |
|
 |
Product |
Specialty product development software |
|
||
Objective |
build awareness and generate sales leads among purchasing influencers |
|
|
||
Tactics |
focus on target audience’s key concerns |
|
|
||
Results |
strong benefits focus that invokes response |
|
 |
Product |
building materials & construction services |
|
||
Objective |
reposition company as a service organization | |
|
||
Tactics |
developed mission statement and tagline, reinforced reliability theme with a reliability guarantee, summarized product offerings in tabular datasheets | |
|
||
Results |
company is portrayed as a service organization with emphasis on reliability as their key product | |
 |
Product |
ERP software |
|
||
Objective |
strengthen loyalty, reaffirm commitment to e-business initiatives and inform existing and prospective customers on new software release | |
|
||
Tactics |
included note from the CEO, summarized key features in a table, and used benefits-oriented sub-heads | |
|
||
Results |
brochure was engaging and met the needs of technical and non-technical readers. Client was able to further its objectives by repurposing copy segments for additional sales materials | |
 |
Product |
specialty software |
|
||
Objective |
differentiate commodity product | |
|
||
Tactics |
strong tagline emphasizes interface simplicity as it relates to features | |
|
||
Results |
distinct differentiation from competitive products | |
