Application Stories

Application stories and customer testimonials are must-haves for B2B content marketing.

Copywriting for application stories and customer testimonials requires more than good copywriting skills.  It takes excellent interpersonal skills.  The ultimate level of trust is when a client entrusts the copywriter to contact the client’s customer directly.  I’ve had the privilege of working directly with my clients’ customers to write application stories, customer testimonials and video scripts.  Take a look at the samples below and contact me to write your next customer testimonial.

Customer testimonial or case study sample from a B2B copywriter, J. Damico

Product

Radio Frequency Identification (RFID) System
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Objective

promote RFID technology to the commercial linen market segment
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Tactics

emphasize the business advantages RFID technology has brought to the client.

B2B copywriting sample for a global supply chain software company

Product

supply chain software
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Objective

provide informative benefits in technical, yet response-oriented style
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Tactics

emphasize the audience’s problem while focusing on client’s solution

Product

specialty polymer
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Objective

promote a newly released product with a success story
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Tactics

focused on the benefits of the product from a manufacturer and end-user perspective

Product

specialty polymer
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Objective

promote environmental benefits of product
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Tactics

focused on the environmental benefits of the product from an end-user perspective