Application Stories
 |
Product |
supply chain software |
 |
||
Objective |
provide informative benefits in technical, yet response-oriented style | |
|
||
Tactics |
emphasize the audience’s problem while focusing on client’s solution | |
 |
Product |
specialty polymer |
|
||
Objective |
promote a newly released product with a success story | |
|
||
Tactics |
focused on the benefits of the product from a manufacturer and end-user perspective | |
 |
Product |
specialty polymer |
|
||
Objective |
promote environmental benefits of product | |
|
||
Tactics |
focused on the environmental benefits of the product from an end-user perspective | |
