If you’re thinking about starting another website, remember the domain name is the first place to optimize for search. Read Choosing an SEO-friendly Domain Name. Akhilesh Gill of SEO Traffic Spider explains whether a dot com is still the best choice, plus shares tips on length and use of special characters.

Clients often ask me what skills they should be looking for when hiring B2B marketing communications (marcom) managers. The CMO Council reported in their Marketing Outlook 2009 that social media skills and the ability to identify influencers in the social media sphere as important skills. I would add that B2B marketers need to understand the […]

As a B2B copywriter and marcom consultant, keyword density is less important than good content that reads well. Density is something I do at the very end of writing content, as a precaution to make sure I haven’t gone beyond the 3-5% density. My experience has been that when you focus on writing good content […]

I was writing web content for a client and felt like I was writing blindly because I didn’t have a list of their top performing keywords. It turns out that the list is easy to generate. Search strategist, Benny Blum, explains how to generate a list of top performaing keywords in his article, How to […]

The question of ROI in social media continues to perplex many B2B marketers. Assuming you have a strong marketing communications strategy, you may need to adjust your metrics to effectively determine the ROI of social media because it isn’t cut and dry. In fact, in many cases we’re using web 1.0 metrics (clicks, conversions, etc.) […]

Long-tail keywords refer to more specific phrases vs. a general term or phrase. For example, ERP software for discreet manufacturing in automotive industryvs.ERP software. Testing has shown that the long-tail (more specific) search is usually a good indication of a higher level of interest, which leads to better conversion. That said, the total number of […]

A B2B marketing communications (marcom) plan without SEO could undermine B2B lead generation programs and even worse, generate leads for your competitors. For some reason many B2B marketers don’t see the value of SEO. Often, B2B marcom managers are tasked with short term lead generation at the expense of long term search engine optimization. The harm in doing so is that without SEO, lead generation programs could drive leads to your competitors.

Here’s a good presentation on why B2B marketing communications professionals need a content marketing strategy as part of their marcom strategy. B2B marketers can benefit from a content management strategy because it can help engage and move prospects further through the complex B2B buying cycle. Tell us what you think about content marketing. Online Marketing […]

I don’t usually make predictions, but As a B2B marketer, I predict that social media is as big, if not bigger, than the internet was back in ’94 when everyone was scurrying to put up a website. I see it happening all over again with social media. It happened to a lesser extent in ’02 […]

If you’re like most B2B marketing communications departments, you probably don’t have in-house social media experts. And you probably don’t have a budget for hiring FTEs who are adept at social media. Your options are to leverage your agency, if they have a social media group and to build the skills in house using your […]