At a very high level, SEO is comprised of linking, on page/meta data content and other website mechanics (e.g. redirects, trusted URL, etc.). This post speaks to the page content element that B2B copywriters need to know. Start by examining your keywords… Many B2B companies underestimate the importance of this exercise. From a marketing standpoint, […]

What’s the ROI of a brochure? Too granular, right? Doesn’t the same hold true for social media in B2B marketing? It’s the aggregate affect of the B2B marcom mix on sales and not the component level affect. Socialnomics author, Erik Qualman puts it into perspective in his 4-minute video. What do you think?

For B2B’s greenest marketers, green marketing is not simply another initiative. Green has been integrated into the way they do business… it’s part of their corporate culture. Newsweek’s innaugural Green Ranking lists America’s largest 500 companies and ranks them based on their environmental sustainability efforts. Many of the B2B companies on the list have extensive […]

Now that Twitter announced its deal with Linked in to allow status updates on Linked in to appear on Twitter and vice Versa,(see announcement video here ) there’s a lot of talk about whether or not this is a good thing—connecting networks. There’s no one-size-fits-all approach. Everyone’s connections and goals are different. It’s important to […]

David Meerman Scott addressed the Business Marketing Association at their annual meeting in June 2009. One of his key messages was that B2B marketers need to overcome the fear of losing control over their marketing. Thanks to social media, B2B marketers aren’t in control anymore, and trying to control social media often backfires. David cites […]

I received a message from a fellow group member in an online community the other day. It read like this (note: names/titles have been changed): “My new white paper on XYZ – available to group members Feel free to download – don’t worry – no sales pitches!” Call me crazy, but when someone says, “don’t […]

Here’s the second in a series of “How To’s” to help you add social media to your integrated marketing communications program. Integrated Marcom Minute interviewed Katherine Watkins, Marketing Communications Manager, Eastman Chemical Company, to learn how she and her marcom team integrated social media into their marcom mix. Research took them down an unexpected path… […]

I recently participated in a discussion about the criteria of a successful B2B blog. Assuming that your blog has good quality content and is genuine (if not, then what’s the purpose?), it boils down to three things: Recency Frequency Relevancy Recency refers to the last time you posted. If you’re blogging once a month, that […]

This is my monthy newsletter aimed at helping busy B2B marcom managers stay informed on integrated marketing communications. For more frequent updates on integrated marketing communications, subscribe to the Integrated Marcom Minute Blog. in reference to: View Monthly Newsletters for Integrated Marcom Minute (view on Google Sidewiki)

OK so you’ve setup your social media listening posts and developed your social media policy. Before you participate you need to develop your social media strategy. Here are several resources offering guidance on what your social media strategy should consider. The most important question you need to answer is why social media? How will it […]