For B2B marcom, LinkedIn groups can be a good source of leads as part of the B2B marketing communications mix and content marketing strategy. This post provides tips for resource-constrained B2B marcom teams on how to determine if a group is worth your time. Learn more…

Are you one of the 87 percent of B2B marketers who aren’t capitalizing on SlideShare to generate leads and boost search results? A BtoB Magazine survey shows that 80 percent of B2B marketers use LinkedIn, yet the same survey indicates that only 13 percent of B2B marketers use SlideShare, despite the fact that LinkedIn acquired SlideShare in May of 2012. B2B marcom professionals are missing an opportunity to quickly and easily drive search results and leads by leveraging their existing content in SlideShare. Learn more…

B2B integrated marketing communications can complement the Challenger Selling method. With more prospects in a complex B2B selling journey conducting their own fact finding prior to the sales reps involvement, B2B marcom teams must focus content on cultivating the initial relationship. Then, after the sales rep becomes involved, create content that supports the unique and often contrarian perspective of Challenger Selling. Learn more…

B2B integrated marketing communications… there’s never been a more critical time for the practice of B2B integrated marcom than now. With social media becoming a more prevalent in the B2B marcom mix, a lack of integration of messaging can reduce the effectiveness of your marcom programs. This post takes a look at a few techniques that can improve integration and the effectiveness of your B2B marketing communications. Learn more…

B2B mobile and B2B mobile marketing… what exactly do B2B marketers mean? From a B2B marketing communications perspective, B2B mobile is more than a tactic. It’s a strategy that represents a shift in perspective for B2B marcom professionals from the desktop to the mobile device. Read how mobile will change the way B2B marketers reach their target markets and how B2B marketers are leveraging mobile to generate and nurture leads. Learn more…

As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…

The slide show provides an easy-to-read overview of how B2B marcom teams can help accelerate adoption of Enterprise Social Media. The trend toward social enterprises is likely to continue. With more enterprises looking for ways to be more productive with less people, social media presents an opportunity to better leverage its most valuable asset–people. Learn more…

B2B social media is infiltrating the enterprise. Learn how B2B marketing communications can lead enterprise social media adoption and help establish a company-wide social media center of excellence. Learn more…

Most B2B copywriters are familiar with the 4 Ps of marketing—product, price, promotion and placement. But what many B2B copywriters may not be aware of are the 5th and 6th Ps—person and purpose, discussed in a Brian Solis post, “Exploring the Fifth and Sixth Ps of Marketing.” Integrated Marcom Minute explains why the 5th and 6th Ps are important to B2B copywriters and how considering them can lead to more effective copywriting. Learn more…

Effective B2B copywriters are adapting their writing styles, trimming excess content and making every word count for mobile buyers. Does your B2B copywriting make every word count and click when it comes to mobile marketing content? Learn 3 ways B2B copywriters get results from mobile copy. Learn more…