Definitely… a recent DMA study indicated that email had the second highest response rate for lead generation at 2.45%… better and cheaper than direct mail. And a recent MarketingSherpa “Email Marketing Benchmark Guide 2007” indicates that more than 35% of B2B marketers surveyed said email’s impact is increasing significantly. A couple of things to remember… […]

You know all those nice images on your website? You can use them to help boost rankings. But you have to include an “alt image” tag in the html code. What’s an “alt image” tag? It’s html code that looks something like this:img src=”images/company_about.gif” alt=”Joan Damico B2B copywriter & marcom consultant“ The copywriting enclosed in […]

Integrating keywords into your online copy is more than simply plugging them in somewhere on the page. The point of optimizing copy is to boost relevancy in the eyes of the search engines and that in turn can boost rankings. The way to do that is to include specific keywords and phases in the follow […]

Get this… video advertising is growing faster than paid search! (according to eMarketer) It’s one of the hottest properties on the internet — spending is expected to practically double in 2007. And it all goes back to “engagement.”We talked about engagement in an earlier post — it’s the depth of connection people make with your […]

We’ve all been there. Something looked really great on paper, but didn’t produce in real life. This post is for anyone out there who’s had the courage to try something new. And despite it not working, you still managed to learn something from it. Why not share it, and help the rest of us learn […]

If only SEO were as simply as adding a few keywords and phrases to your copy. But many variables interplay with copy to affect SEO – meta tags, reciprocal linking, paid search ads, etc. Optimizing your copy alone won’t make your rankings soar, but it does help. So my advice is this… Include at least […]

Thanks to a recent silverPOP study, here are a few quick tips on how you can make your B2B creative really “click” to the tune of a double digit boost. Use postcard-style layoutPostcard-style emails can boost click-through rates by as much as 50% compared to the popular newsletter-style format.(postcard style refers to large graphic with […]

We’re all guilty of this one: Your boss says, “We’ve got to generate more leads quickly – the sales meeting is next week. What can you do to help? Oh… and by the way, we don’t have any additional budget.” So you spring into action with a low-cost email marketing campaign using your house list, […]

Here’s another lesson straight from the “school of hard knocks.”In order for a blog to be successful, one of the first lessons is make it real.Stop with the shameless self-promotion and provide relevant content written by a genuine person. Well, Wal-Mart learned that lesson the hard way. Their blog, “Wal-Marting Across America,” turned out to […]

Wal-Mart, tried to apply conventional marketing and promotional tactics to its social marketing foray — “The Hub.” The result… “The Hub” got the snub! Here’s why. According to MediaPost’s Shankar Gupta, visitors could tell that the site was all about promotion and less about community. It wasn’t a genuine community of the people, for the […]