Sounds like a pipe dream, doesn’t it? The reality is that integrated marketing can help. But here’s the secret… You have to integrate your marketing messages at a much deeper level–starting with your agencies and creative partners. That’s what Xerox did in their recent “frugal color” campaign. Barbara Basney, Xerox global advertising director, says integrating […]

I’m writing web content, making sure that my client’s copy includes their keywords in all the header tags, meta decriptions, links, bulleted lists, etc. I asked if they were planning any pay-per-click PPC programs, which they were. And then it occurred to me, their keywords were broad terms, that could get them a lot of […]

…not to mention create a more engaging viewer experience. I’m talking about Veotag. A new service that lets you add clickable text to your audio or video podcasts. It’s like creating a clickable table of contents that runs alongside your audio/video panel. So viewers can skip to each section in your podcast–you define the links […]

It’s hard to imagine that any online advertising medium could grow faster than search. But that’s just what eMarketer senior analyst, David Hallerman, predicts. How fast? Well, eMarketer predicts a 90% jump in spending in 2007 to $775 million. So if your thinking about integrating online video ads into your marcom mix, you may want […]

At a recent workshop on web analytics in a web 2.0 environment, several speakers noted that it’s not enough to measure clicks and page views. With the interactivity of web 2.0 such as social media, user generated content (UGC) we should be measuring “engagement” (there’s that word again). Your web analytics solution should enable engagement […]

It looks like B2B podcasts have become mainstream for many companies. So thanks to the early corporate podcast adopters we now have a good list of do’s and don’ts for successful B2B podcasts. If you have a do or don’t to share feel free to add it to this post… thanks! Do… Integrate podcasting into […]

In a recent eMarketer article, a study indicates that nearly half of online video viewers were likely to watch news clips or music videos. The study was conducted by InsightExpress for advertising.com. It included 500 adults ages 18 and older. So does that mean that B2B marketers would do well to set their marketing messages […]

If you’re embarking on online video and are thinking about including pre-roll ads, you might want to think again. Pre-roll ads are the the 15-30 second ad spots that appear before the online video starts rolling–like a TV commercial before a show begins. According to Steve Weitzner, CEO of CMP Technology, a B2B media company, […]

I’ve recently seen several marketers discuss the “let’s get back to the message” point of view. And I couldn’t agree with them more. It’s a great time to be an integrated marketer with all the neat ways to get the message out—podcasts, online video, microsites, plus conventional media—it’s easy to get caught up in the […]

It’s online video and an eMarketer survey indicates that 37% of US online marketers have budgeted for online video ads this year (read the full article). So why should you integrate it into your marcom mix? Here comes the “e” word again–“engagement.” Nothing is more engaging than online video. Think about it… YouTube is one […]