What should B2B marcom professionals be doing with their content marketing strategies, plans and tactics to be more successful? The B2B Content2Conversion conference discussed numerous ways B2B marketers can better leverage content to drive revenue. Here’s a summary of key issues B2B marcom face and how they can overcome them. Learn more…

It’s time for B2B copywriters to once again fine tune their copywriting skills to address the growing use of mobile devices to conduct searches. Headlines can be a challenge. But when you consider SEO and the conciseness required when writing headlines for mobile, headlines just became more challenging. Plus, they still have to perform well. These 3 tips can help B2B copywriters write high-performance headlines in less than 55 characters. Learn more…

For mobile content, B2B copywriters must consider more than shrinking content to fit a space. There’s a strategic copywriting element that must be considered, and it involves putting yourself in the mobile readers place. Learn how your copywriting can support an efficient mobile user experience. Learn more…

For B2B marcom, LinkedIn groups can be a good source of leads as part of the B2B marketing communications mix and content marketing strategy. This post provides tips for resource-constrained B2B marcom teams on how to determine if a group is worth your time. Learn more…