B2B mobile and B2B mobile marketing… what exactly do B2B marketers mean? From a B2B marketing communications perspective, B2B mobile is more than a tactic. It’s a strategy that represents a shift in perspective for B2B marcom professionals from the desktop to the mobile device. Read how mobile will change the way B2B marketers reach their target markets and how B2B marketers are leveraging mobile to generate and nurture leads. Learn more…

As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…