The slide show provides an easy-to-read overview of how B2B marcom teams can help accelerate adoption of Enterprise Social Media. The trend toward social enterprises is likely to continue. With more enterprises looking for ways to be more productive with less people, social media presents an opportunity to better leverage its most valuable asset–people. Learn more…

B2B social media is infiltrating the enterprise. Learn how B2B marketing communications can lead enterprise social media adoption and help establish a company-wide social media center of excellence. Learn more…

Most B2B copywriters are familiar with the 4 Ps of marketing—product, price, promotion and placement. But what many B2B copywriters may not be aware of are the 5th and 6th Ps—person and purpose, discussed in a Brian Solis post, “Exploring the Fifth and Sixth Ps of Marketing.” Integrated Marcom Minute explains why the 5th and 6th Ps are important to B2B copywriters and how considering them can lead to more effective copywriting. Learn more…

Effective B2B copywriters are adapting their writing styles, trimming excess content and making every word count for mobile buyers. Does your B2B copywriting make every word count and click when it comes to mobile marketing content? Learn 3 ways B2B copywriters get results from mobile copy. Learn more…