When should you curate content and why is explored from a B2B integrated marketing communications perspective. Learn how content curation works, and get additional content curation resources from thought leaders in B2B content marketing. Learn More

B2B marketers, being early adopters of social platforms and tools external to the corporate environment, are well conditioned to help drive enterprise social media. Good B2B marketers understand the 360 degree impact of social media in garnering attention, facilitating engagement and helping drive revenue. This post discusses how B2B marcom teams can contribute to a successful enterprise social media program behind the firewall. Learn more…